Analysis- Se7en title sequence
https://www.youtube.com/results?search_query=se7en+title+sequence

As a possible area of reference for my title sequence, I decided to study the work of modern title sequence designer Kyle Cooper. famous for his works such as Se7en and The Incredible Hulk, Cooper's work could be considered as revolutionary for the film industry.

Se7en was directed in 1995 by David Fincher, and starred Brad Pitt and Morgan Freeman. Cooper made certain of linking the title sequence to the film's prime genre of horror/thriller by using a variety of editing and sound techniques to portray this.

The opening of this title sequence immediately establishes the genre of the movie, due to the films use of an eerie and twisted non-diegetic soundtrack that the audience can link with a horror/thriller-like atmosphere. The song causes a sense of tension and fright within the audience as the track is noticeably dark and negative. However, due to the mysterious visuals alongside the non-diegetic music, the audience feel engaged with the film and will feel the need to continue watching to discover more about the character in the title sequence, even if the thought of it frightens them. 

The primary shot of the title sequence is the flicking pages of a book. This shot initialises curiosity within the audience, as they cannot see what the book contains, so will therefore continue watching the film to discover this. This scene is followed up by a flicker transition into a close up of a picture of mangled hands. This again emphasises the horror aspect of the movie by presenting the viewers with disturbing images such as this which they feel uncomfortable watching. The flickering and flashing transitions keep the audience engaged with the fast paced movements of the title sequence, as do the frequent disorientating jump-cuts that encourage the viewers to pay close attention to each jittery scene as carefully as possible before it is snatched away by another transition. The first credit displayed in the title sequence is Brad Pitt. His name, as well as those to follow, are presented on a pitch black background in a white, handwritten font. The words on the screen flicker and jump about as well as doubling up and overlapping themselves. This also elaborates on the genre of the film as the scratchy  writing seems to relate to the character in the title sequence, whose hands are grungy and peeling. The double-up effect of the writing is made using many different layers of text and overlapping them in different ways. Editing something like this would take up an extremely large amount of time and would require full dedication to achieve an outcome such as this.

Cooper continues to use close-ups to portray the genre of the movie and encourage tension in the audience by shooting distorted and disturbing scenes that reveal barely anything about the plot or characters of the film, an example of this is a close up of the main character slicing off the hard skin on his fingertips, but only his fingertips are shown and his face is never seen throughout the entire sequence. In regards to the mise en scene of this scene, the props used suggest the mysterious character is intelligent and adept in whatever he is doing, as he slices the skin fingertips effortlessly and without flinching, and he also has layers of dead skin underneath the layer he sliced off suggesting he has done this many times before. The audience can associate this strange act to that of a sadist and criminal, as it is not considered a normal thing for any sane human being to do. However, due to the precision of the character's movements he is obviously intellectual and smart. The lighting of each scene also suggests that, although the title sequence is dominated by close up shots so is quite hard to grasp a location, the scene is set inside a room such as an office or home.